One of the most loved content creators at Buzzfeed since she joined the company in 2015, Safiya Nygaard has struck out on her own to create her own self-titled YouTube channel, which already has almost 700,000 subscribers.

A 2014 graduate of Stanford University, Chicago-born Nygaard co-created the incredibly popular Ladylike series on Buzzfeed as well as contributing to numerous other videos. With her love of beauty, fashion and Harry Potter combined with her warmth, creativity and humour, Nygaard's new channel promises great things.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.